Responsible for many invention greats, such as the ‘Lazy Lucy’ (a small tabletop device that allows diners to easily reach their desired sauce and condiments, by way of a small rotating platform) and the ‘Corkchisel’ (a sharp, handheld device, offering users a truly unique way of removing a cork from a bottle), Morrison was shocked by critics’ opinions of his Rubber Garden Shoes.

Designed with a number of ‘aerating holes’ to alleviate the foot from disgusting sweat, the Rubber Garden Shoes idea was sold on to rival footwear inventor Croc McKenzie for a paltry $10. McKenzie simply waited 40 years and added a spectrum of colour options before re-releasing the item.

It was an immediate hit. Rubber was in.